{"id":3,"date":"2021-09-29T14:05:07","date_gmt":"2021-09-29T14:05:07","guid":{"rendered":"https:\/\/metrike.com\/?page_id=3"},"modified":"2023-08-03T12:50:25","modified_gmt":"2023-08-03T12:50:25","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/metrike.com\/index.php\/privacy-policy\/","title":{"rendered":"Metrike Privacy Policy"},"content":{"rendered":"\t\t
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<\/p>\n

Metrike (\u201cwe\u201d or \u201cus\u201d or \u201cour\u201d) respects the privacy of our users (\u201cuser\u201d or \u201cyou\u201d). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https:\/\/metrike.com\/#home,  including any mobile website, or mobile application related or connected thereto (collectively, the \u201cSite\u201d). <\/p>\n

Please read this privacy policy carefully.  If you do not agree with the terms of this privacy policy, please do not access the site. <\/p>\n

Metrike Services<\/h3>\n

Our services include:<\/p>\n

    \n
  • the Site;<\/span><\/li>\n
  • Digital Advertising Platforms;<\/span><\/li>\n
  • Products that are integrated into third-party apps and sites.<\/span><\/li>\n<\/ul>\n
     <\/div>\n

    Metrike provides technology services to various market agents, from advertisers to publishers – portals and blogs. Delivering strategic information to its customers and partners, from performance indicators – KPIs, transparency to media check-in. Metrike develops and operates several services in the ad-tech environment, such as a programmatic ad exchange, mediation platform, programmatic mediation platform and other online advertising-related services, all of which may include advertising management services, such as optimization, ad serving, campaign management and the compilation of relevant statistical data (collectively, the \u201cServices\u201d). <\/p>\n

    Information we collect<\/b><\/h3>\n

    The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.<\/p>\n

    If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and\/or attachments you may send us, and any other information you may choose to provide.<\/p>\n

    When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.<\/p>\n

    How we use your information<\/b><\/h3>\n

    We use the information we collect in various ways, including to:<\/p>\n

      \n
    • Provide, operate, and maintain our website<\/li>\n
    • Improve, personalize, and expand our website<\/li>\n
    • Understand and analyze how you use our website<\/li>\n
    • Develop new products, services, features, and functionality<\/li>\n
    • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes<\/li>\n
    • Send you emails<\/li>\n
    • Find and prevent fraud<\/li>\n<\/ul>\n

      Log Files<\/b><\/h3>\n

      Metrike follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services\u2019 analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring\/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users\u2019 movement on the website, and gathering demographic information.<\/p>\n

      Cookies and Web Beacons<\/b><\/h3>\n

      Metrike may use cookies, tracking pixels and other similar beacon technologies to provide services to Partners. <\/p>\n

      Cookies are small data files stored on user’s device that helps to identify the same user’s browser. Using cookies is common and prevalent practice in the ad industry. The following types of cookies may be employed by Metrike: <\/p>\n

        \n
      • cookies necessary for proper website operation (e.g. authorization);<\/li>\n
      • cookies gathering personally non-identifiable information on how people use Metrike and tracking performance;<\/li>\n
      • option and functionality choices storage to provide users with customized and relevant experience;<\/li>\n
      • targeting and advertising data cookies for the purpose of advertising campaign tracking, serving targeted relevant ads and interest-based advertising.<\/li>\n<\/ul>\n

        Cookies are used to assign an anonymous and unique ID number to users when they view or login to our site. The cookie does NOT include user’s name, address, phone number, e-mail address, or any other personally identifiable information. Cookies are relevant to our servers for recognizing the authorized users, so that users can browse the site without being repeatedly asked for authorization. <\/span>
        <\/p>\n

        Web Beacons are transparent small images or JavaScript codes. They are used to gather personally non-identifiable data on how visitors interact with sites, such as ad impressions, clicks on ads, and similar.<\/p>\n

        Cookies removal<\/h3>\n

        Cookies can be removed using privacy preferences in user’s browser or application or using general system privacy settings (such as available in Android operating system, for instance). After that Metrike will not be able to serve relevant targeted advertising and will continue serving general non-personalized ads. <\/p>\n

        Please refer to browser instructions to decline the saving of cookies:<\/p>

        • Chrome: https:\/\/support.google.com\/<\/li>
        • Firefox: https:\/\/support.mozilla.org\/<\/li>
        • Safari: https:\/\/support.apple.com\/<\/li>
        • Internet Explorer: http:\/\/windows.microsoft.com<\/li><\/ul><\/p>\n

          Declining of cookie saving can affect normal site operation.<\/p>\n

          If you wish to opt-out within iOS (Apple), you can find more information on https:\/\/support.apple.com\/en-us\/HT205223 <\/p>\n

          If you wish to opt-out on any Google\/ Android-related products, you can find more information on https:\/\/support.google.com\/ads\/answer\/2662922?hl=en<\/p>\n

          Metrike cookies OPT-OUT and behavior advertising OPT-OUT<\/h3>\n

          Cookies opt-out allows you to instruct Metrike that you do not want to be assigned a unique user identification number. Opt-out means that a special cookie OPTOUT=1 is set for ad serving domain with expiration date in 2 years. This cookie will prevent Metrike from setting any new cookies and clearing existing cookies after the next request to the ad server. Metrike may still show ads to users who chose to opt-out from cookies. Metrike’s Partners may use several different ads serving domains, cookies opt-out mean you need to opt-out for every ad serving domain. Metrike’s Partners are required to provide a tool to opt-out from all ad serving domains as a part of their respective Privacy Policy. <\/p>\n

          In order to provide users with the most relevant ads Partners may cooperate with other ad networks which provide their own opt-opt tools. To opt-out from behavioral and interest-based advertising users may use services www.youronlinechoices.com provided by the Interactive Advertising Bureau and www.networkadvertising.org\/choices\/ provided by Network Advertising Initiative.<\/p>\n

          <\/p>\n

          Partners<\/h3>\n

          Partners and ads publishers may collect additional data and information for their use, explained by respective privacy policies on their web sites. <\/p>\n

          Third Party Privacy Policies<\/b><\/h3>\n

          Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Metrike, which are sent directly to users\u2019 browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and\/or to personalize the advertising content that you see on websites that you visit.<\/p>\n

          Note that Metrike has no access to or control over these cookies that are used by third-party advertisers.<\/p>\n

          Metrike\u2019s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.<\/p>\n

          You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers\u2019 respective websites.<\/p>\n

          Security<\/h3>\n

          Metrike applies reasonable measures to protect the collected data against accidental or unlawful destruction and loss, alteration, unauthorized disclosure, processing or access. personal information of all European visitors are stored in Europe. <\/p>\n

          CCPA Privacy Rights (Do Not Sell My Personal Information)<\/b><\/h3>\n

          Under the CCPA, among other rights, California consumers have the right to:<\/p>\n

          Request that a business that collects a consumer\u2019s personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.<\/p>\n

          Request that a business delete any personal data about the consumer that a business has collected.<\/p>\n

          Request that a business that sells a consumer\u2019s personal data, not sell the consumer\u2019s personal data.<\/p>\n

          If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.<\/p>\n

          GDPR Data Protection Rights<\/b><\/h3>\n

          We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:<\/p>\n

          The right to access \u2013 You have the right to request copies of your personal data. We may charge you a small fee for this service.<\/p>\n

          The right to rectification \u2013 You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.<\/p>\n

          The right to erasure \u2013 You have the right to request that we erase your personal data, under certain conditions.<\/p>\n

          The right to restrict processing \u2013 You have the right to request that we restrict the processing of your personal data, under certain conditions.<\/p>\n

          The right to object to processing \u2013 You have the right to object to our processing of your personal data, under certain conditions.<\/p>\n

          The right to data portability \u2013 You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.<\/p>\n

          If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.<\/p>\n

          <\/p>\n

          Children\u2019s Information<\/b><\/h3>\n

          Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and\/or monitor and guide their online activity.<\/p>\n

          Metrike does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.<\/p>\n

          Changes to This Privacy Policy<\/b><\/h3>\n

          We reserve the right to make changes to this Privacy Policy at any time and for any reason.  We will alert you about any changes by updating the \u201cLast Updated\u201d date of this Privacy Policy.  Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification. <\/p>\n

          You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.<\/p>\n

          Contact Us<\/b><\/h3>\n

          If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us.<\/p>\n

          <\/p>\n

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